Geoff Krasnov offers apparel/clothing/garment manufacturing and sourcing news.

Friday, January 23, 2009

Doldrums and Stagnation...What to Do?

Clearly, the effects of our economy are hitting every possible sector. Each day we witness more layoffs by venerable corporations, we watch the news and hear of crashing financial markets, states near bankruptcy, foreclosure rates climbing etc etc. We ask ourselves what to do to stimulate sales. With every action there is a reaction, and so it must be prophetic to surmise that opportunity rests within the cold hands of recession. What is it about your product that makes a small difference in peoples lives? With gloom all around would it not make sense to produce product that gives the wearer a feeling of pro-activity, of uplifting spirit or of empowerment? Everyone is looking for some small action that can make his or her day just a little bit better, and every day people must get dressed. Whether they put on pajamas to hang around the house, activewear to run errands, casual wear for meetings or formal wear for occasions, they all must put on undergarments, blouses, pants, skirts, jackets and hats. They must clothe their children.

There are thousands of creative minds out there working on the next seasons line, or developing a new one. Great ideas may be born, yet the inability to execute, either due to lack of know how, insufficient capital, or an inadequate confidance level, die out. There could not be a better time to channel your energies into creating a new custom private label apparel line that will seize the attention of those who still pass the shop windows or surf the internet looking for inspiration. Domestic custom clothing manufacturing may be wounded, but the channels are open and waiting for production. Domestic private label manufacturers still have to deal with material minimums, and custom colors and findings have to be made to order, but there are still willing and able apparel producers that have reasonable minimums and pricing. Style Source is one of those manufacturers, and if the domestic apparel prices are simply too high to compete within the selected channel, we offer full import custom private label sourcing. Our services include selection of the appropriate country and facilities (based on proven track records), sampling, in process quality control, a full warranty, logistics services, LDP pricing, and an established reliable quality supply chain. We handle everything from importing infant and childrenswear, casual wear, woven tops, slacks, jeans, accessory products (ties, belts, aprons, luggage) and polo shirts. Our minimums begin at 1200 pieces per style/600 per color, for most items (exceptions include sweaters, boxers,luggage). We will develop your labels, hang tags, custom packaging, etc, all as part of the service.

Consumer confidance is the engine of our economy. It must start like hunger does, as the realization that nourishment is required, builds into an all consuming urge to satisfy it. The first pangs of confidance will come from those of us that know, in our hearts, souls and minds, that this great nation will recover, and that our collective spirit is that first synapse alerting the body it is hungry. We are the front line, we are the backbone, and it is our positive influence on those we touch that will encourage them to feel that hunger as well, creating a groundswell of urgency in turning the tide.

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